Marketing and globalisation Essay Example | Topics and Well Written Essays - 2000 words

Marketing and globalisation - Essay Example However, such of re-appropriation mainly came into lime-light in case of Yoga. As a result, blending of the cultural practices of yoga of one place with another presented an inventive look to it, which is highly preferred and accepted by the citizens of modern age. However, by doing so, the cultural traditions and behaviours or attitudes of the individual of diverse culture might also be realised that may prove effective in reducing the rate of conflicts and clashes (Ritzer, 2007, pp. 912-923). Hence, such type of cultural acculturation or re-appropriation helps in enhancement of interpersonal relationships among the citizens of diverse culture and countries thereby improving the intensity of tolerance and frankness among the citizens. According to Howes (2007), values and ideas of consumer culture is extremely difficult to measure or determine. This is because these are hypothetical in nature and may be analysed or evaluated only by their acceptable nature. This means, if the norms or ideas or traditions of any culture is preferred or liked by any immigrant or individual of diverse culture, then it may be calculated by his or her behaviours or attitudes as stated by the theory of consumer acculturation (Howes, 2007, pp. 178-190). As a result of a theory of consumer acculturation, most of the citizens are accepting or preferring the blended forms of technology, cultural practices, products, manufacturing techniques, (Klien, 2000, pp. 223-234) marketing or promotional ideas and many others (Brenkert, 2008, pp. 123-134). For example: Yoga is considered as a rational set of practices develop in order to enhance religious or holy enlightenments. Yoga is performance in order to reduce the idea of ignorance thereby enha ncing the inner confidence and trust. By doing so, the impact of spiritualism enhances that improves the inner morale and buoyancy of the individual. However, in modern age, the concept or